It can often be difficult to break down the information in a way that non-specialists will understand. The same goes for complex, specialized concepts. Related: How to Use Data Visualization in Your Infographicsįor example, this infographic breaks down the concept of neuroplasticity in an approachable way: Visualization also allows us to group and organize data based on categories and themes, which can make it easier to break down into understandable chunks. It can be difficult to find the significance behind rows of data.ĭata visualization allows us to frame the data differently by using illustrations, charts, descriptive text, and engaging design. Often, a large set of numbers can make us go cross-eyed. Make data digestible and easy to understand Let’s look at some examples for each use case. Highlighting the important parts of a set of data.Identifying trends and outliers within a set of data.Making data engaging and easily digestible.There are many situations where you would want to present data visually. Data visualization can help both you and your audience interpret and understand data.ĭata visualizations often use elements of visual storytelling to communicate a message supported by the data. While a data visualization can be creative and pleasing to look at, it should also be functional in its visual communication of the data.ĭata, especially a lot of data, can be difficult to wrap your head around. The field of data visualization combines both art and data science. Typically, data is visualized in the form of a chart, infographic, diagram or map. The goal of data visualization is to communicate data or information clearly and effectively to readers. What is data visualization? A simple definition of data visualization:ĭata visualization is the visual presentation of data or information. While data visualizations can make your work more professional, they can also be a lot of fun. Reporters use data visualization to show trends and contextualize stories. Scholars and scientists use data visualization to illustrate concepts and reinforce their arguments. Source: Bill and Melinda Gates Foundation Nonprofits use data visualizations to put stories and faces to numbers. How to present data visually (for businesses, marketers, nonprofits, and education)īusinesses use data visualization for reporting, forecasting, and marketing.Included are a ton of examples of different types of data visualizations and when to use them for your reports, presentations, marketing, and more. This guide will explain the fundamentals of data visualization in a way that anyone can understand. That’s why data visualization is a powerful tool for communication.īut if “data visualization” sounds tricky and technical don’t worry-it doesn’t have to be. The human mind is very receptive to visual information. Raw data doesn’t always tell the most compelling story. Words don’t always paint the clearest picture.
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